The Gardening.TV Journal
A small reading room on the category, the audience, and the opportunity.
Three long-form essays written to sit alongside the acquisition page. Read them in any order.
01
The gardening industry by the numbers, 2026
A grounded statistical roundup of US and global gardening spend, household participation, demographic shifts, and the categories growing fastest post-pandemic.
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02
Where gardening attention actually lives
A close look at the creator economy inside gardening — billions of views, millions of subscribers, and the reason none of the top creators has yet become the category's flagship.
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03
The unsolved digital opportunity in gardening
Why the largest participatory hobby in America still has no flagship digital brand — and what the first one to claim the category stands to build.
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